How to Understand [any] Industry's Structure: Customer Switching Costs
tochilouis.substack.com
These can include the time spent researching and evaluating alternatives, transaction costs like fees/penalties for ending a contract earlier, & learning costs associated with adapting to the product.
How to Understand [any] Industry's Structure: Customer Switching Costs
How to Understand [any] Industry's Structure…
How to Understand [any] Industry's Structure: Customer Switching Costs
These can include the time spent researching and evaluating alternatives, transaction costs like fees/penalties for ending a contract earlier, & learning costs associated with adapting to the product.